discover the "chapoésie", fusion of hats and poetry by jonas kerszner

At first glance, fashion and poetry may seem worlds apart—one shapes fabric, the other sculpts words. Yet, in the hands of Hats of Yona, these two forms of expression merge into a single creative language.

Founded by poet and creative director Jonas Kerszner, the brand is built on a poetic idea: each hat comes with a poem that inspired it. Together, the poem and the piece form a dialogue between word and matter, feeling and form.

This unique approach has positioned Hats of Yona as more than a hat brand—it is a movement that celebrates the meeting of craftsmanship, literature, and emotion.

Each Hat Tells a Story

Every collection begins with a poem. Sometimes it speaks of freedom, sometimes of longing, sometimes of rebirth. The poem then becomes the design’s DNA: the curves of a brim may echo the rhythm of a stanza; a color palette might reflect a line of verse.

For example, a soft beige fedora could embody serenity, while a dark structured hat might represent resilience or solitude.

In this way, every Hats of Yona creation is not just an accessory—it’s a fragment of poetry you can wear.

Fashion as Self-Expression

To wear a hat from Hats of Yona is to carry a story on your head, and a verse in your heart.It’s fashion as self-expression, emotion as attire.

Each hat comes with its corresponding poem, allowing wearers to connect to the meaning behind the piece. For some, that poem becomes a mirror of their own inner world—a quiet reminder of what they stand for, dream of, or love.

This emotional connection transforms fashion from a matter of appearance into an act of presence.

Sustainability and Soul

In a world dominated by fast fashion, Hats of Yona stands for intention and responsibility.Every hat is crafted with sustainable materials—organic fibers, recycled fabrics, and ethically sourced textiles. Production partners are chosen for their commitment to fair working conditions and artisanal integrity.

Because poetry isn’t only in words—it’s in the way we make things.

The brand believes that true beauty respects both people and the planet. A hat that tells a story should never come at the cost of another’s.

Poetry in Fashion: A Rising Movement

Hats of Yona is part of a growing creative current—brands around the world are rediscovering the dialogue between fashion and poetry.

• Hermès, for instance, explored poetry through its campaign Les Ailes d’Hermès, where hats were paired with verses by Verlaine and Baudelaire. (The Branding Journal)

• LoveClosely, a Dubai-based label, weaves Arabic poetry into its streetwear, merging heritage and contemporary design. (The National News)

• Fasila Collective bases its collections on classical Arabic poetry, translating metaphors into silhouettes and textures. (Author Magazine)

• And, of course, designers like Alexander McQueen and Prada have long drawn inspiration from literature and verse. (Vogue UK)

This poetic turn in fashion reflects a deeper desire: to make clothing meaningful again—to turn beauty into storytelling.

The Hats of Yona Experience

Buying from Hats of Yona isn’t just a purchase; it’s an encounter.

Customers receive not only a handcrafted hat but the poem that sparked its creation. Each collection is unveiled like a literary chapter, with immersive events that may include poetry readings, creative workshops, or collaborations with artists.

The brand encourages its community to share their own interpretations—how they feel wearing their hat, what the poem evokes, what story they carry with them.

In this way, Hats of Yona becomes a space of connection: between wearer and maker, word and world.

A Call to Express, Not Just to Dress

Fashion can be more than a surface—it can be a soul statement.With every collection, Hats of Yona reminds us that what we wear can be art, and what we feel can be visible.

Choosing Hats of Yona means joining a movement that values beauty, language, and integrity. It’s a quiet rebellion against disposable fashion and a celebration of individuality.

So, whether you are a poet at heart, a dreamer, or simply someone who believes in the power of authenticity—there’s a hat waiting to tell your story.

Explore the Collection

Discover the poetry-infused collections of Hats of Yona at hatsofyona.co

Follow the brand on Instagram and LinkedIn for stories, verses, and upcoming poetic collaborations.